Flock Safety: Designing for Public Safety at Scale
Role
Design Manager → Lead Product Designer → Senior Product Designer
Timeframe
Jul 2021 — Present
Client
Law enforcement investigators and public safety teams
Goal
Shape investigative products across multi-source workflows, natural language search, mobile, map-first experiences, and AI-assisted tooling while growing the design team
At Flock Safety, I've led design for investigation products used by law enforcement, connecting multiple data sources into workflows that help investigators search, map, review, and act on critical information.
As my scope has grown from Senior Product Designer to Lead Product Designer to Design Manager, my role has expanded from hands-on product design into product leadership, team building, and design strategy.
Investigative products bring together disparate data streams, geospatial context, evidence, and reporting. The design challenge is turning that complexity into workflows that help field investigators move quickly without losing trust or control.
That challenge spans multiple surfaces and interaction models: desktop investigation tools, map-first experiences, mobile workflows, and newer AI-assisted interactions such as prompt-based search, conversational guidance, evidence summarization, and report generation.
As the product and team grew, the work also became organizational. In parallel with product direction, I helped define how the team operates through hiring, guidelines, best practices, and tighter design-engineering collaboration.
My scope at Flock has grown alongside the product, from hands-on product design to broader strategic and team leadership responsibilities.
Senior Product Designer (2021–2024)
Tools & Methods
- —Led design for a multi-source investigation platform used by law enforcement, integrating different data streams into a unified investigation workflow
- —Rearchitected a map-first investigation experience, simplifying geospatial analysis and evidence workflows for field investigators
- —Designed the first mobile app for the product and established foundational UX patterns and roadmap direction for mobile
- —Translated complex investigative tasks into clearer end-to-end experiences across search, evidence, and field workflows
Lead Product Designer (2024–2026)
Tools & Methods
- —Designed a natural language investigative search interface that let investigators query complex data sets through prompt-based interactions
- —Established UX patterns for AI-assisted investigations, including conversational agents, evidence summarization, and report generation
- —Collaborated closely with engineering to bridge design and implementation, including experimentation with AI-assisted coding workflows
- —Drove product leadership and strategy across high-priority investigation surfaces, aligning UX direction with roadmap decisions
Design Manager (2026–Present)
Tools & Methods
- —Lead and mentor product designers across the team, raising the bar for craft, strategic thinking, and communication
- —Hired additional product designers and helped scale the team to meet a growing product roadmap
- —Established guidelines, best practices, and lightweight processes that keep the design team nimble while maintaining strong output
- —Partner with product and engineering leadership on product strategy, roadmap priorities, and long-range design direction
My work at Flock spans product definition, interaction design, AI UX, and team leadership. Three themes define the shape of that work.
Investigation workflows
- —I focused on making complex investigations feel coherent by bringing together multiple data sources, map exploration, evidence, and next actions into a more unified workflow for law enforcement users.
AI-assisted product direction
- —I helped define where AI adds real value in the workflow, from prompt-based search to conversational assistance, evidence summarization, and report generation.
Team craft and execution
- —Beyond product surfaces, I invested in how the team works day to day by hiring designers, establishing standards, and creating stronger bridges between design and engineering so the work can move quickly without losing quality.
This work has shaped how investigators interact with Flock products across desktop, mobile, map, and AI-assisted surfaces.
Alongside shipped product work, I've helped grow the design organization through hiring, clearer guidelines, and a more scalable operating model for the team.
Today my scope spans both hands-on product direction and people leadership, helping connect long-term strategy with execution across the roadmap.
